Blabberise example

Examples of Audience profiles

Although relevant to magazines and print media, these do give a good sense of how audiences are broken down in terms of demographic and psychographic elements.

Open Ending

Rain clips

Rain as a character is ultra-masculine - far more so than the males in the clip. From the introductory 'reveal' that she is in fact a woman not a man behind the mask, through to the fixing of the train and the welding (both stereotypically masculine roles), to the use of the biggest gun, and the action hero offer of self sacrifice at the end, Rain is a brilliant character to write about in terms of the representation of gender.

Resident Evil - representation clips

Alice's Introduction

Note the homage to Psycho in the opening shots, but how this is undercut later on in the film. Unlike the (stereotypically?) weak victim Marion, Alice is a much tougher character, hence the contrast of her coming back to life, whereas in Psycho, the twirling reverse zoom was on the dead Marion. In this sequence, Alice in part plays up to some female stereotypes (she is jumpy and scared, dressed glamorously, confused by the gun, and in need of rescue by a man) but later on in the film she develops a masculine side, discussed in the later clips.

Alice and the dogs

Here, Alice has discovered her masculine side - note the use of macho rock music as she performs the spectacular stunt, along with the use of slow-motion, as well as the really quick editing when she is firing the gun, to show how effective a killer she is.

Rain clips

Rain as a character is ultra-masculine - far more so than the males in the clip. From the introductory 'reveal' that she is in fact a woman not a man behind the mask, through to the fixing of the train and the welding (both stereotypically masculine roles), to the use of the biggest gun, and the action hero offer of self sacrifice at the end, Rain is a brilliant character to write about in terms of the representation of gender.

Recut Trailers: The Conventions of Movie Trailers (Part 1)

'Super 8' Trailer